I designed the PlayMeal Packaging in October 2016. I DID NOT design the logo.
PlayMeal bumper I shot on my iPhone, edited, and animated in one day -- a temporary solution for a larger problem.
Limited Batch Cold Brew Label
Slates & Plates
Branding I created for a new Cheese & Pairing biz that will come right to your home and or personal party!
Potatopia is basically as top your own potato fast food restaurant with locations in Nj and NYC. I worked on this project while doing freelance for a local agency. The task was to take what little branding they already had (which consisted of a potato patter, a zig zag line, and these potato charcters and redirect them to other facets of the brand. This was my deck.
Murray's Cheese Remodel 2014
I had the honor of having a huge role in the Murray's Cheese 2014 remodel. This project is my most favorite project to date. It was extremely fun and rewarding to see the project come to life from demo - build out. The goal was to give the shop a "grown up" feeling. Taking elements we currently had and making them much more dynamic and current. My role in this process was decor. I designed all graphic elements in this package.
Store Front BEFORE
Store Front After
Soffit Before Remodel
Soffit After Remodel
I love typography <3. One of the most important elements of Murray's branding is the "wordblock" (otherwise known as 'kinetic type'). Murray's has used "wordblocks" since the early 2000's. I have updated this look using different fonts and forming the words in the a much more organic pattern to form flow as opposed to simply making it look blocky .
Artwork - Soffit
Made By Murray's Logo
Keeping in line with the brands all ready exsiting logos I knew I had to keep this one flat as well. I incorporated a knife and fork to be coheisve with the Murray's Cheese Bar logo I made using a cheese knife.
Murray's Munchies Logo
Murray's Munchies Packaging
Branded Product - art work below
Murray's Cheese Bar
Murray's Cheese Bar is basically an extension of Murray's Cheese. It's their restaurant where they pair the most amazing cheeses with the most amazing wines + their dishes are amazing. I had the oppurtunity to design their menu and a few other branding pieces.
This menu was tough! The problem here being they switched the cheeses out daily the staff needed something they could easily switch out pages.